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May 3, 2017
Crafting an effective sales letter is worth every minute invested into it, since any improvement in the copy has the potential to directly translate into incremental sales. While the pressure to come up with a perfect sales letter is understandably significant, time-proven approaches exist to make this process painless and relatively straightforward.
April 19, 2017
A company newsletter is a great tool to engage with all your former, current and potential customers, and done correctly, allows your organization to boost sales, originate leads, retain existing clients, and strengthen its image and reputation in the marketplace.
If you plan on publishing a company newsletter, or are mulling revamping an existing one...
April 5, 2017
Two weeks ago, as we discussed key aspects of brochure design, we briefly mentioned the advent of interactive brochures, or e-brochures for short. We thought that this interesting topic deserved to be covered more extensively, as there is much to say about this more recent form of collaterals.
E-brochures offer numerous advantages over traditional printed documents and their PDF versions. Read more...
March 22, 2017
As we consume more content online, are company and product brochures becoming increasingly irrelevant? An effective brochure has long been a useful, versatile tool to generate and nurture leads, and part of a well-thought-out marketing strategy. Besides being informative, brochures have for decades helped boost their issuers' market standing, increased brand awareness... Read more...
March 8, 2017
It is often quite a challenge to give a story that special spin that will make the narrative outstanding and noteworthy. As copywriters, we are customarily provided with an information brief that already includes a specific angle. While we can always provide advice on the best way to shape an article or press release, this task usually rests with our clients. Read more...
February 22, 2017
Do you rarely fume over emails that are either unclear, overly lengthy or downright disrespectful? Consider yourself lucky. While American white collar workers spend an average 28% of their time on email, only a minority are adequately trained in email etiquette. Failing to send well-written, concise and polite emails can lead to frustrations and resentment...Read more...
February 8, 2017
Companies cannot remain content engaging only with their customers. Effective communication with employees is critical to enhance work performance, foster loyalty and retention, improve products and services, and ultimately boost both the top and bottom lines on a path of sustainable growth. The impact can be substantial: research from the McKinsey Global Institute estimated... Read more...