CEO letters and emails copywriting

CEO letters and emails copywriting



Helping organizations secure desired outcomes through tactful, deliberate letters and emails.


About our CEO letters and emails copywriting services

Much of formal business correspondence between a company’s leadership and third parties is akin to a negotiation, whether mundane in scope or essential to the organization’s future growth and development. When stakes are high, any imperfection, such as a poor choice of words, the inclusion of irrelevant content, flaws in the logic, or the misrepresentation of certain facts, no matter how seemingly benign, can have a materially detrimental impact on one’s leverage and the ultimate outcome of the discussion.

With solid credentials in CEO letters and emails copywriting for Hong Kong clients, our lead writers possess significant experience, accumulated over 20 years in management positions, writing sensitive letters and emails to business partners, financial institutions, and government officials, and can help our clients confidently tackle sensitive business matters through effective communications. Our copywriters understand that in a context where two negotiating parties are eager to uncover any detail of each other’s agenda and strategy, the content of a CEO letter or email will be extensively pored over. Leveraging their background as lead negotiators, they will ensure none of the letter or email betrays our clients’ inner thoughts, hurts their credibility, or reveals any vulnerability.

The task of our lead copywriters will be centred on painstakingly identifying any weakness, whether of form, structure, or meaning, in the CEO letter or email that could negatively affect the outcome or our client’s bargaining power. In the same way a law firm carefully articulates its client’s position on a legal issue, our team will focus on weighing every single word, sentence, or paragraph in the CEO letter or email, as well as the logic and strength of the argument, while keeping the content factual, leaving no room for misinterpretation, and constantly anticipating all the possible scenarios that may unfold.

Wordcraft’s strengths

Themselves former directors with a 20-year track record in the sectors where our clients operate, our lead copywriters indeed possess a wealth of experience carefully leading discussions and negotiations and communicating through formal CEO letters or emails with various business counterparts on large projects, acquisitions, and strategic partnerships. Combining in-depth industry knowledge with critical thinking, they can swiftly defend and enhance our clients’ leverage by identifying and resolving any weakness.

Bringing their expertise in communicating with shareholders, government entities and regulators, co-investors, banks, partners, suppliers, and large clients, across Asia Pacific, our lead copywriters are well-equipped to effectively advise our clients on composing CEO letters and emails pertaining to a comprehensive range of sensitive topics.

Case study

Some of the following details have been edited for confidentiality reasons.

Several years into our comprehensive engagement working directly with the Managing Director of a regional equipment manufacturer and distributor headquartered in Hong Kong, we were given additional responsibilities and started working with him closely on confidential CEO letters and emails.

Our lead copywriter has since been involved in the drafting or review of sensitive CEO letters and emails pertaining to important corporate matters ranging from relationships with suppliers to the development of new partnerships, tender preparations, contract negotiations, and dispute resolution. Needless to say, precautions were duly have been taken to safeguard confidentiality throughout this assignment and thus the background details and eventual outcomes of each project have remained undisclosed.


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Prominent companies and organisations rely on our writing.


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info@wordcraft.hk

+852 3575 0800


WORDCRAFT / WFP Group Limited
Premier copywriting agency in Hong Kong.

12/F Hang Seng Causeway Bay Building
28 Yee Wo Street, Causeway Bay

info@wordcraft.hk
+852 3575 0800



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