What is the background or profile of your copywriting team?
Our content writers are former senior executives with multinational companies operating in the industries we specialize in. All native English or Chinese speakers, our copywriters are Hong Kong permanent residents and hold degrees in disciplines ranging from financial engineering to management to journalism.
How do you charge? What are your rates?
Our copywriting work is quoted either on a rate per word basis, or on a lumpsum basis. While our rates may vary slightly according to project difficulty, we can share with first-time clients our indicative rate card.
Do you provide translation services?
We offer comprehensive translation, transcreation, and localization services between English, Traditional Chinese and Simplified Chinese, as well as common Asian and European languages.
The concepts and terminology used in our materials can be quite complex. How long will it take for Wordcraft to get up to speed?
Our copywriters specialize in finance, engineering, and technology, which allows them to swiftly tackle any related topic. We may also serve other industries, in which case we can get a grasp of critical concepts within a few days.
Do you offer copywriting services in Chinese?
Yes, we do offer copywriting services in both Simplified and Traditional Chinese.
Can you write content for any industry?
We welcome enquiries from any industry. If we feel we are not the best party to undertake the project, we may recommend other copywriting agencies in Hong Kong, who may have more experience in that industry.
Do you charge minimum fees for small writing projects?
We do, as we need to account for fixed administration and mobilization costs.
We need a brand-new copy within the next few hours. Can you deliver?
It is often possible, depending on our copywriters’ availability. As this will imply rescheduling an ongoing project or overtime, express service fees may apply.
What is your experience drafting sensitive press releases?
Our copywriting team possesses a long experience successfully writing or editing market-sensitive press releases and has over the years established a close working relationship with the corporate communications teams of multiple prominent clients.
We are a listed company. How safe is our information with you?
We typically enter into very strict NDAs with our clients, with which we comply by safeguarding and compartmentalizing all sensitive information and barring our copywriters from trading in any related instrument.
How many rounds of revisions do you offer?
Most of our copywriting services include several complimentary rounds of corrections. Our clients are usually fully satisfied with our first draft or following a single round of minor amendments.
Do you write thought leadership articles?
Many companies come to us for thought leadership write-ups. Depending on our clients’ specifications, the scope of our copywriting team can extend to conducting in-depth research in the subject matter and the suggestion of possible theses.
Do you offer retainers? What are the terms?
We do offer retainers mostly to deliver cost savings. With flexibility both in terms of budget and term, our retainers are structured in a way that eliminates hidden costs or wastages.