Scope of Work
Amid a highly competitive environment where market participants vie for greater media attention and deeper engagement with their stakeholders, it can be a daunting challenge for any organization to give their press release that special spin that will make the narrative outstanding and highly newsworthy. The immediate priority of our copywriting team, who possesses strong credentials in press releases copywriting for Hong Kong clients and is highly familiar with the specific interests of local businesses and consumers, will therefore be, based on our clients’ information brief, to precisely define the angle and focus of the press release and lay out a sensible structure that best articulates the intended messages.
In full compliance with our client’s desired style and tone of voice, our copywriting team will then proceed with the organization into an elegantly written, logical and compelling copy of all provided information and reference materials, supplemented by our in-house research on the latest state of the economy and the industry, applicable government policies, survey data and statistics, and technical facts, which will provide a backdrop to the press release aiming to be informative and useful to readers while creating a context that reinforces the validity and relevance of key messages or calls to action.
Leveraging their insider knowledge of the industries our clients operate in, our copywriters can promptly revert with the first draft of an urgent press release within 24 hours at most, and with any amendments that may be required within a few hours the following day. As many of our clients are publicly listed companies, press releases are not only time-sensitive but also often market-sensitive, which is why we apply all necessary precautions to safeguard and compartmentalize all non-public material information, while enforcing restrictions on trading in any related security whenever warranted.
Our copywriting team’s specialization in and thorough understanding of our clients’ industries, products and services, and competitive landscape, combined with our up-to-date market intelligence and research capabilities enable us to swiftly get a grasp of the substance and desired outcomes of a new press release. With the publication of press releases often being time-sensitive, and reliability and dependable quality always paramount, our clients can be safe in the knowledge that since Wordcraft’s inception in 2016 our copywriting team has not missed a single deadline, no matter how ambitious, and always delivered an irreproachable copy.
The Hong Kong branch of a global financial services provider approached Wordcraft to learn more about our bilingual press releases copywriting capabilities and to explore the possibility to cooperate for the long run. After building trust through a few pilots and establishing an effective working relationship between the two teams, we entered into a retainer agreement whereby we would offer priority, on-demand copywriting and editing support on future press releases.
Over the years, the intimate nature of this partnership has given our team the chance to share the burden of our client’s corporate communications team and tackle fascinating challenges together with them. From annual results to mergers and acquisitions, product launches, market surveys, changes of key personnel and CSR initiatives, the rich variety of subjects covered has offered a truly unique opportunity to tap more deeply into our writers’ skillsets.